“Our customers just come to us and expect the best from us when it comes to gifting. And a category that we were missing in our assortment was toys and who better to bring it to life than Toys “R” Us? Two beloved brands, Macy’s and Toys “R” Us, it just makes perfect sense,” Nata Dvir, chief merchandising officer of Macy’s, told Parade at the Macy’s Herald Square Toys “R” Us opening celebration this October. “What I love about the partnership is that it’s not just great toys. It’s about great experiences. We, of course, have that in our Herald Square flagship, but we’ll bring that to life in all of our stores. Play tables and lots of other ways to engage our customers,” Dvir added. The Toys “R” Us shops, featuring brands like Barbie, LEGO and more, will be permanent stores within Macy’s stores. Dvir said, “I want our customers who know the brand from when they were growing up to feel that nostalgia, that excitement and remember all those great memories that they had when they shopped Toys ‘R’ Us maybe as kids or as parents and then I want the next generation to just be in awe and really be excited for what’s available in a Toys ‘R’ Us.” Here is everything you need to know about Macy’s Toys “R” Us shops. Here at Parade.com, we’re all about sharing products we love with our audience. When you make a purchase on an item seen on this page, we may earn a commission, however, all picks are independently chosen unless otherwise mentioned.
Where to find Macy’s Toys “R” Us shops?
The Toys “R” Us shops will be in every Macy’s store around the country. The Macy’s Toys “R” Us flagship locations include Lenox Square in Atlanta, State Street in Chicago, Ala Moana in Honolulu, Memorial City in Houston, South Coast Plaza in Los Angeles, Dadeland in Miami, Aventura Mall in Aventura, Florida, Herald Square in New York City, Roosevelt Field in Garden City, New York, Union Square in San Francisco, and Valley Fair in San Jose. Macy’s customers can also find Toys “R” Us toys at macys.com/toysrus and ToysRUs.com.
When will Macy’s in-store Toys “R” Us shops be open?
All of the Toys “R” Us shops will be open by Oct. 15 and will remain open past the holiday season. To celebrate the openings, all Macy’s stores nationwide will host events from Oct. 15 through Oct. 23.
October 15 – Barbie™ DayOctober 16 – Fisher-Price® DayOctober 17 – Geoffrey’s BirthdayOctober 18 – National Geographic™ STEM DayOctober 19 – Rainbow Loom® DayOctober 20 – Play-Doh® DayOctober 21 – Pokémon™ DayOctober 22 – LEGO® DayOctober 23 – L.O.L Surprise!™ DayOctober 23 – Geoffrey’s Birthday Brunch
What Toys “R” Us toys can you find at Macy’s?
Macy’s customers can find toys from brands like Fisher-Price, Barbie, Hot Wheels, LEGO, Discovery and more. Here are 10 toys we’re eyeing.
Best Toys “R” Us Toys at Macy’s
Star Wars Elf Interactive, $69.99
Fans of The Mandalorian can have their very own Baby Yoda a.k.a Grogu that laughs and bobs his head. Proud owners of the toy “can touch Grogu’s head, hold him upside down, lay him on his back or place him in his pram to activate more than 25 combinations of sounds and movements,” per the product details. Star Wars Elf Interactive, $69.99
Encanto Magical Casa Madrigal Small Dollhouse Playset, $89.99
Recreate scenes from Disney’s Encanto with the Magical Casa Madrigal playset. The dollhouse comes with a Mirabel Madrigal doll, and has light, sound and music features. Encanto Magical Casa Madrigal Small Dollhouse Playset, $89.99
Baby Shark Dancing DJ, $39.99
The Dancing DJ has three interactive games and plays seven Baby Shark songs and remixes, including, you guessed it, the “Baby Shark” song. Baby Shark Dancing DJ, $39.99
Marvel Studios’ Black Panther Legacy Collection Wakanda Battle FX Claws, $38.99
Young Marvel fans can channel the Black Panther with this Marvel toy, which has lights and sounds. Marvel Studios’ Black Panther Legacy Collection Wakanda Battle FX Claws, $38.99
Fisher-Price Little People Music Adventure Ride-On, $19.99
Your little one can scoot around and make music with the Fisher Price Little People Music Adventure Ride-On. The ride-on features a real FP xylophone and has a built-in drum. Fisher-Price Little People Music Adventure Ride-On, $19.99
Star Wars Sinclair Animatronic, $89.99
The Lola animatronic droid, inspired by Disney+’s Obi-Wan Kenobi series, has more than 45 different light, sound, and movement combinations. Star Wars Sinclair Animatronic, $89.99
Disney Princess Singing Dolls, $29.99
Sing along with Disney Princesses Tiana, Ariel, and Moana as they sing songs (“Part of Your World,” “How Far I’ll go,” and “Almost There”) from their respective films. Disney Princess Singing Dolls, $29.99
Baby Shark Ultimate Shipwreck Play Set, $49.99
Let’s go hunt, doo, doo, doo, doo, doo, doo…for treasure with the ultimate shipwreck playset, which includes four figures: Baby Shark, William, Vola, and Hank. Baby Shark Ultimate Shipwreck Play Set, $49.99
Spidey & His Amazing Friends Figures & Vehicles, $11.99 (each)
The Spidey and His Amazing Friends toy comes with an action figure (Ms. Marvel, Black Panther, Ghost-Spider, Miles Morales, Spidey and Iron Man) from the preschool show, as well as a vehicle. Spidey & His Amazing Friends Figures & Vehicles, $11.99 (each)
Leapfrog Chat & Count Emoji Phone, $15.99
A (pretend) phone for toddlers! Children can chat and count with this Leapfrog product. Leapfrog Chat & Count Emoji Phone, $15.99 Next up, the 25 best toys for three-year-old boys!
